Tuesday, 5 August 2008

The Beautiful Game

In the UK, the BASS line 2007 report and the Knowledge the Will and the Power plan of action illustrate that HIV prevention interventions should shift and create a level playing field driven by evidence highlighting where the greatest HIV prevention needs lie.

A skills building session, “the Beautiful game” showcased how the game of football has been used to target young people with HIV prevention messages and life skills training.

To think, for example in Lusaka-Zambia, that there is almost zero cost to get a street football game going - making a football from recycled plastic bags and stones for goal posts - you would ask why aren’t we doing much more to reach young people with important messages in fun and familiar settings.

The consensus reached at the question and answer session was that HIV prevention interventions will have to take into account the motivating factors that would make (for example) young people decide to use condoms every time they have sex.

The success stories of using soccer for HIV prevention, opens minds to think about other types of sport and/or activities that could be used as a cost effective way to reach out to those with the greatest HIV prevention needs.

Something to think about!

Jabu

3 comments:

Anonymous said...

Thanks Jabu
Interesting and innovative ways to engage the youth indeed.
Looking forward to your 'plan of action'!
Angelina

Anonymous said...

Hi Jabu.
It must have been interesting listening to the success stories of using soccer for HIV prevention, We really need to think about other types of sport and/or activities especially after the articles in the papers "RISKY BUSINESS" thelondonpaper 4/08/08. They seem to be alot of prevention work to be done. Can't wait for the Feedback...
Christabell

Anonymous said...

Hi, it seems that the conference has focused on prevention especially with regards to young people.
It would be great to champion the football initiative in the UK as most of these programmes are done in Africa and other parts of the world. UNICEF's programme 'The Right to Know' (RTK)involves young people actively planning their own HIV/AIDS programmes and prevention messages. This has more of an impact as its young people doing the work which in turn raises awareness. It has been done in Jamaica, Yugoslavia, Ghana and Zambia and it needs to be implemented in the UK.
Jabu, we can plan 'Do it Right, Play it Safe' from some of these ideas.

Enjoy the rest of the conference.

Mariama